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Special Report: Communicating Water in Metro Cebu

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How agencies tap digital to warn about water realities and campaign actions
By Nancy Cudis Ucag writernancycudis.com

PART 1: REALITIES ABOUT OUR WATER
Even before the El NiƱo’s heat was felt at the start of the year and its impact drained the Jaclupan and Buhisan Dams, parts of Cebu were already in an outcry over low to zero water supply. Last year, stories abound and complaints aplenty, manifesting how water scarcity is far from the norm in the people’s lives. 
A family of five living on a highland in Lahug, Cebu City in Cebu, Philippines waits for midnight to store water. For years, they have always been patient, understanding that because of their elevated location, water only arrives after neighboring businesses (a laundry shop, a water refilling station, a fast food restaurant, and several eateries) at the foot of the hill by the main road, close after dinnertime. 
In Liloan town, a household competes with neighbors for water when it comes around 7 a.m. In Cabancalan, Mandaue City, ano…